The Importance Of A Social Media Content Calendar

In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram.  It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments.  Having a central place for different teams across your organization to manage social media[…]

5 Steps to Make Social Media Work for your Business

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” -Gary Vaynerchuk One of the keys to reaching your audience[…]

B&W Trailer Hitches Partners with UrgeMedia

Originally published in The Outdoor Wire UrgeMedia is pleased to announce the continuation of another partnership in the outdoor industry. For two years, B&W Trailer Hitches and UrgeMedia have been working together to reach outdoor enthusiasts on a variety of digital and television platforms and have renewed their partnership through 2018. Based in Humboldt, Kansas,[…]

In the Beginning, There Was Content

Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content. No one wants to blow their budget[…]

Win an AR-style Rifle from Alpha Outpost!

Originally published by Outdoor Wire 2/14/18 Alpha Outpost Partners with UrgeMedia UrgeMedia is pleased to announce a brand-new partnership with out-of-the-box subscription service Alpha Outpost, “your monthly outdoor gear source” for 2018. Capitalizing on the growing popularity of subscription services, Alpha Outpost chooses high quality brands of miscellaneous but highly useful outdoor gear and accessories.[…]

Company_culture_in_marketing_1

Leveraging Company Culture to Create Brand Loyalty

One of the main reasons we at UrgeMedia love working with brands in the Outdoor Industry is the transparent, fun-loving company culture that we share with our clients. Outdoor enthusiasts are those who enjoy what life has to offer. This attitude makes for a pleasant working environment. Employees of companies who manufacture goods to improve[…]