Some Inconvenient Truths About TV As An Ad Medium

Originally published in MediaPost by George Simpson, Featured Contributor, June 22, 2018 At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since breaking mid-March, when it kicked off[…]

The Importance Of A Social Media Content Calendar

In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram.  It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments.  Having a central place for different teams across your organization to manage social media[…]

Hunter’s Kloak Partners with UrgeMedia

Originally Published in the Outdoor Wire.   UrgeMedia is pleased to announce a continuing partnership with cutting-edge scent company Hunter’s Kloak. Hunter’s Kloak’s groundbreaking products offer hunters everything necessary to “Hide Your Stink” and attract game in one convenient, hand-held electric cartridge. Their focus on simple to operate, easy to maintain scent dispersal has solved many[…]

5 Steps to Make Social Media Work for your Business

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” -Gary Vaynerchuk One of the keys to reaching your audience[…]

Trade Show Schedule 2018

Looking to meet face-to-face? Want to find out how UrgeMedia can help your outdoor brand reach sales goals through a custom advertising strategy? Find us at a trade show this year! We would love the opportunity to explain how our microsponsorship strategy, combining linear television advertising with cutting-edge digital marketing, can benefit your brand. Our[…]

UrgeMedia Partners with Hi Mountain Seasonings

Originally published in The Outdoor Wire. Colorado-based outdoor media acquisition company UrgeMedia is pleased to announce a continuing partnership with Hi Mountain Seasonings. Based in Riverton, Wyoming, Hi Mountain has been offering high quality jerky and meat processing products since 1991. Whether you are a home chef, a game processor, or a hunter looking to[…]

B&W Trailer Hitches Partners with UrgeMedia

Originally published in The Outdoor Wire UrgeMedia is pleased to announce the continuation of another partnership in the outdoor industry. For two years, B&W Trailer Hitches and UrgeMedia have been working together to reach outdoor enthusiasts on a variety of digital and television platforms and have renewed their partnership through 2018. Based in Humboldt, Kansas,[…]

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Capturing the Right Online Audience to Increase Sales

Every brand looking to build an online audience has been through the following scenario: First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website. Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket. Third: Marketing campaign ends, and numbers decline. Begin searching for the next[…]

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Campbell Cameras Partners with UrgeMedia

Originally published in The Outdoor Wire March 16, 2018 For the fifth year running, outdoor video equipment & service resource Campbell Cameras has partnered with Eagle, CO based UrgeMedia to reach their key audience of hunters and outdoor adventurers across multiple television platforms. Campbell Cameras serves the outdoor videographer with products and expertise. Originally established[…]