Today’s marketers are presented with a myriad of video/tv platforms and terminologies, including OTT (Over-The-Top), CTV (Connected TV), and streaming video. While some people use these terms interchangeably – and they do have some overlap – they are very different. As a new marketer stepping into the realm of television advertising, it’s important to understand[…]
by Thomas Myroniak You’ve decided to get some expert marketing help for your brand/products to drive sales, build awareness, or scale your business…so where do you start? A quick and simple Google search for “marketing agency” returns a mind-boggling 1,320,000,000 results! Navigating through the extensive network of marketing agencies available today can be a daunting[…]
By Thomas Myroniak In today’s highly competitive marketplace, successful product manufacturers are constantly seeking innovative ways to engage customers and build lasting brand experiences. While advertising and digital marketing play a crucial role, there is still immense value in connecting with customers in- person. Industry events and trade shows provide a unique opportunity for manufacturers[…]
The Modern Evolution of Outdoor Marketing By Mark J. Shutey The outdoor industry is unique only unto itself. Ask any industry professional to calculate for maximum kinetic energy values, ballistic coefficients, specified leader weights, or adjusted tire pressure (PSI) for a given terrain and you will receive an exacting dissertation complete with diagrams. However, ask[…]
In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram. It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage social media[…]
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” -Gary Vaynerchuk One of the keys to reaching your audience[…]
Every brand looking to build an online audience has been through the following scenario: First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website. Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket. Third: Marketing campaign ends, and numbers decline. Begin searching for the next[…]
Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content. No one wants to blow their budget[…]
One of the main reasons we at UrgeMedia love working with brands in the Outdoor Industry is the transparent, fun-loving company culture that we share with our clients. Outdoor enthusiasts are those who enjoy what life has to offer. This attitude makes for a pleasant working environment. Employees of companies who manufacture goods to improve[…]
Have you ever been browsing your favorite website and all the sudden an ad with content from a previously visited site appears? How did they do that? How do they know that you’ve shown interest in that product/service? How can this placement of targeted ads be beneficial? Enter the world of digital retargeting. Retargeting is[…]