The Importance Of A Social Media Content Calendar

In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram.  It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments.  Having a central place for different teams across your organization to manage social media[…]

5 Steps to Make Social Media Work for your Business

“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” -Gary Vaynerchuk One of the keys to reaching your audience[…]

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Capturing the Right Online Audience to Increase Sales

Every brand looking to build an online audience has been through the following scenario: First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website. Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket. Third: Marketing campaign ends, and numbers decline. Begin searching for the next[…]

In the Beginning, There Was Content

Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content. No one wants to blow their budget[…]

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Leveraging Company Culture to Create Brand Loyalty

One of the main reasons we at UrgeMedia love working with brands in the Outdoor Industry is the transparent, fun-loving company culture that we share with our clients. Outdoor enthusiasts are those who enjoy what life has to offer. This attitude makes for a pleasant working environment. Employees of companies who manufacture goods to improve[…]

Digital Retargeting

Have you ever been browsing your favorite website and all the sudden an ad with content from a previously visited site appears?  How did they do that? How do they know that you’ve shown interest in that product/service? How can this placement of targeted ads be beneficial?  Enter the world of digital retargeting.  Retargeting is[…]

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The Surge Of Urge Media

This article was printed in the Eagle Valley Enterprise on September 19, 2013 UrgeMedia, a small company headquartered in Eagle, CO is changing the way national TV marketing campaigns are handled. “I think it’s pretty unique to have such a high-profile company in town,” said Eagle Town Manager Jon Stavney. If you watch The Outdoor[…]