In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram. It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage social media[…]
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” -Gary Vaynerchuk One of the keys to reaching your audience[…]
Every brand looking to build an online audience has been through the following scenario: First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website. Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket. Third: Marketing campaign ends, and numbers decline. Begin searching for the next[…]
Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content. No one wants to blow their budget[…]
One of the main reasons we at UrgeMedia love working with brands in the Outdoor Industry is the transparent, fun-loving company culture that we share with our clients. Outdoor enthusiasts are those who enjoy what life has to offer. This attitude makes for a pleasant working environment. Employees of companies who manufacture goods to improve[…]
Have you ever been browsing your favorite website and all the sudden an ad with content from a previously visited site appears? How did they do that? How do they know that you’ve shown interest in that product/service? How can this placement of targeted ads be beneficial? Enter the world of digital retargeting. Retargeting is[…]
Written By: Eric Hinson @expainify Mar 21, 2016 Which of these statements is more interesting to you? “Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula.” Or this one? “Legend has it that coffee was discovered by an[…]
Written By Adam Parr, Transition Wild With shed hunting season well underway in Colorado, I thought I would offer up a few tips for the novice shed hunter looking to find that precious prize. If you lack experience in the world of shed hunting, sometimes you can feel overwhelmed when it comes to getting started.[…]
This article was printed in the Eagle Valley Enterprise on September 19, 2013 UrgeMedia, a small company headquartered in Eagle, CO is changing the way national TV marketing campaigns are handled. “I think it’s pretty unique to have such a high-profile company in town,” said Eagle Town Manager Jon Stavney. If you watch The Outdoor[…]