OTT, CTV, and Streaming Video: A Primer for Advertisers

Today’s marketers are presented with a myriad of video/tv platforms and terminologies, including OTT (Over-The-Top), CTV (Connected TV), and streaming video. While some people use these terms interchangeably – and they do have some overlap – they are very different.  As a new marketer stepping into the realm of television advertising, it’s important to understand[…]


Campbellsville, KY (August 9, 2023)  KoolaBuck, the leading provider of game processing and preserving products, has partnered with Urge Media to market their products in 2023. Founded by Brad Lockwood, host and producer of Outdoor Edge’s Love of the Hunt TV and former President of the Pennsylvania Association of Meat Processors, KoolaBuck continues to innovate[…]


Huskemaw Long Range Optics, the leading provider of long-range shooting optics, has partnered with Urge Media to market their products in 2023. Huskemaw produces the only riflescope with patented technology that allows dialing both distance and windage from a single turret without calculation, extending maximum effective range and delivering confidence in every shot.  In addition,[…]


Campbellsville, KY  (July 17, 2003)  The latest addition to Urge Media’s expanding team is Jake Blethen, an experienced sales professional and passionate outdoorsman who has joined the ranks as Sales Manager. With his extensive background in sales and management, coupled with his deep love for hunting and fishing, Jake brings a wealth of expertise and[…]

Job Posting: Producer Relations Manager

JOB TITLE: Director of Producer Relations JOB TYPE: Full Time JOIN OUR GROWING TEAM! Interested in an outdoor industry career, would you like to work directly with many hunting, shooting, fishing, camping and off-road brands and TV personalities?   WHO WE ARE:  Tamarack Outdoors LLC. DBA Urge Media is a well-established and growing marketing company formerly[…]

JOB POSTING: Digital Marketing Manager

JOB TITLE: Digital Marketing Manager JOB TYPE: Full Time Interested in an outdoor industry career? Would you enjoy working with well-known hunting, shooting, fishing, camping, off road brands and TV personalities? WHO WE ARE: Tamarack Outdoors LLC. DBA Urge Media is a well-established and growing marketing company based in Campbellsville KY. With a focus on[…]


Campbellsville, KY (July 7, 2023) – Urge Media continues its commitment to elevating its production capabilities by hiring Grant Noble from Bowling Green, KY as Production Manager of its Quick Hunts television series.  Noble, a Western Kentucky University Ag Business graduate brings a passion for the outdoors and an impressive portfolio of videography, editing and[…]

ATA Trade Show

Creating a Memorable Brand Experience: Engaging Customers through Events and Trade Shows

By Thomas Myroniak In today’s highly competitive marketplace, successful product manufacturers are constantly seeking innovative ways to engage customers and build lasting brand experiences. While advertising and digital marketing play a crucial role, there is still immense value in connecting with customers in- person. Industry events and trade shows provide a unique opportunity for manufacturers[…]

Why businesses should invest in marketing during economic downturns

By Thomas Myroniak The Hidden Opportunities: Why Outdoors Businesses Should Invest in Marketing During Economic Downturns In times of economic uncertainty, businesses often tighten their belts and reduce spending across various departments, with marketing being one of the first areas to face budget cuts. However, history has shown that investing in marketing during economic downturns[…]