By Thomas Myroniak The Hidden Opportunities: Why Outdoors Businesses Should Invest in Marketing During Economic Downturns In times of economic uncertainty, businesses often tighten their belts and reduce spending across various departments, with marketing being one of the first areas to face budget cuts. However, history has shown that investing in marketing during economic downturns[…]
The Modern Evolution of Outdoor Marketing By Mark J. Shutey The outdoor industry is unique only unto itself. Ask any industry professional to calculate for maximum kinetic energy values, ballistic coefficients, specified leader weights, or adjusted tire pressure (PSI) for a given terrain and you will receive an exacting dissertation complete with diagrams. However, ask[…]
UrgeMedia is pleased to announce the renewal of partnership with Wallhanger TV, a highly acclaimed hunting show airing on Pursuit Channel. Hosts Chad and Dana Wall deliver sensational hunting adventures focused on their faith, family and the outdoors. The husband-and-wife duo call Springfield, Louisiana home but their hunting adventures means traveling across the country in[…]
Urge Media has taken a unique approach to catapult their very own show, Quick Hunts TV, as a No. 1 spot on the Pursuit Channel. Quick Hunt consists of eight short films, each dedicated to the advertising brand. Being the most viewed program on the Pursuit Channel, Quick Hunts reached 2.1+ million households through long-form[…]
In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram. It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage social media[…]
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” -Gary Vaynerchuk One of the keys to reaching your audience[…]
Originally published in The Outdoor Wire UrgeMedia is pleased to announce the continuation of another partnership in the outdoor industry. For two years, B&W Trailer Hitches and UrgeMedia have been working together to reach outdoor enthusiasts on a variety of digital and television platforms and have renewed their partnership through 2018. Based in Humboldt, Kansas,[…]
Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content. No one wants to blow their budget[…]
Originally published by Outdoor Wire 2/14/18 Alpha Outpost Partners with UrgeMedia UrgeMedia is pleased to announce a brand-new partnership with out-of-the-box subscription service Alpha Outpost, “your monthly outdoor gear source” for 2018. Capitalizing on the growing popularity of subscription services, Alpha Outpost chooses high quality brands of miscellaneous but highly useful outdoor gear and accessories.[…]
One of the main reasons we at UrgeMedia love working with brands in the Outdoor Industry is the transparent, fun-loving company culture that we share with our clients. Outdoor enthusiasts are those who enjoy what life has to offer. This attitude makes for a pleasant working environment. Employees of companies who manufacture goods to improve[…]