By Thomas Myroniak The Hidden Opportunities: Why Outdoors Businesses Should Invest in Marketing During Economic Downturns In times of economic uncertainty, businesses often tighten their belts and reduce spending across various departments, with marketing being one of the first areas to face budget cuts. However, history has shown that investing in marketing during economic downturns[…]
The Modern Evolution of Outdoor Marketing By Mark J. Shutey The outdoor industry is unique only unto itself. Ask any industry professional to calculate for maximum kinetic energy values, ballistic coefficients, specified leader weights, or adjusted tire pressure (PSI) for a given terrain and you will receive an exacting dissertation complete with diagrams. However, ask[…]
UrgeMedia is pleased to announce the renewal of partnership with Wallhanger TV, a highly acclaimed hunting show airing on Pursuit Channel. Hosts Chad and Dana Wall deliver sensational hunting adventures focused on their faith, family and the outdoors. The husband-and-wife duo call Springfield, Louisiana home but their hunting adventures means traveling across the country in[…]
Urge Media has taken a unique approach to catapult their very own show, Quick Hunts TV, as a No. 1 spot on the Pursuit Channel. Quick Hunt consists of eight short films, each dedicated to the advertising brand. Being the most viewed program on the Pursuit Channel, Quick Hunts reached 2.1+ million households through long-form[…]
Originally published in The Outdoor Wire UrgeMedia is pleased to announce the continuation of another partnership in the outdoor industry. For two years, B&W Trailer Hitches and UrgeMedia have been working together to reach outdoor enthusiasts on a variety of digital and television platforms and have renewed their partnership through 2018. Based in Humboldt, Kansas,[…]
Originally published in The Outdoor Wire March 16, 2018 For the fifth year running, outdoor video equipment & service resource Campbell Cameras has partnered with Eagle, CO based UrgeMedia to reach their key audience of hunters and outdoor adventurers across multiple television platforms. Campbell Cameras serves the outdoor videographer with products and expertise. Originally established[…]
Originally published in The Outdoor Wire March 7, 2018 Bigger Bucks, Healthier Deer Since 1987, Todd Stittleburg, founder and owner of Antler King products has had one thing on his mind: how to Grow Bigger Bucks and Healthier Deer. Drawing on his experience as an animal nutritionist, Todd developed Antler King Trophy Deer Mineral, their[…]
Originally Published in The Outdoor Wire February 26, 2018 Wyoming Game and Fish Department’s Super Tags for 2018 promise to provide 10 lucky winners with the hunt of a lifetime! The program consists of one drawing for each of the following species: bighorn sheep, elk, moose, deer, mountain goat, wild bison, antelope, black bear, grey[…]
Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content. No one wants to blow their budget[…]
Originally published by Outdoor Wire 2/14/18 Alpha Outpost Partners with UrgeMedia UrgeMedia is pleased to announce a brand-new partnership with out-of-the-box subscription service Alpha Outpost, “your monthly outdoor gear source” for 2018. Capitalizing on the growing popularity of subscription services, Alpha Outpost chooses high quality brands of miscellaneous but highly useful outdoor gear and accessories.[…]