Today’s marketers are presented with a myriad of video/tv platforms and terminologies, including OTT (Over-The-Top), CTV (Connected TV), and streaming video. While some people use these terms interchangeably – and they do have some overlap – they are very different. As a new marketer stepping into the realm of television advertising, it’s important to understand[…]
Campbellsville, KY (July 17, 2003) The latest addition to Urge Media’s expanding team is Jake Blethen, an experienced sales professional and passionate outdoorsman who has joined the ranks as Sales Manager. With his extensive background in sales and management, coupled with his deep love for hunting and fishing, Jake brings a wealth of expertise and[…]
By Thomas Myroniak In today’s highly competitive marketplace, successful product manufacturers are constantly seeking innovative ways to engage customers and build lasting brand experiences. While advertising and digital marketing play a crucial role, there is still immense value in connecting with customers in- person. Industry events and trade shows provide a unique opportunity for manufacturers[…]
The Modern Evolution of Outdoor Marketing By Mark J. Shutey The outdoor industry is unique only unto itself. Ask any industry professional to calculate for maximum kinetic energy values, ballistic coefficients, specified leader weights, or adjusted tire pressure (PSI) for a given terrain and you will receive an exacting dissertation complete with diagrams. However, ask[…]
UrgeMedia is pleased to announce the renewal of partnership with Wallhanger TV, a highly acclaimed hunting show airing on Pursuit Channel. Hosts Chad and Dana Wall deliver sensational hunting adventures focused on their faith, family and the outdoors. The husband-and-wife duo call Springfield, Louisiana home but their hunting adventures means traveling across the country in[…]
Originally Published in the Outdoor Wire. UrgeMedia is pleased to announce a continuing partnership with cutting-edge scent company Hunter’s Kloak. Hunter’s Kloak’s groundbreaking products offer hunters everything necessary to “Hide Your Stink” and attract game in one convenient, hand-held electric cartridge. Their focus on simple to operate, easy to maintain scent dispersal has solved many[…]
Looking to meet face-to-face? Want to find out how UrgeMedia can help your outdoor brand reach sales goals through a custom advertising strategy? Find us at a trade show this year! We would love the opportunity to explain how our microsponsorship strategy, combining linear television advertising with cutting-edge digital marketing, can benefit your brand. Our[…]
Originally published in The Outdoor Wire. Colorado-based outdoor media acquisition company UrgeMedia is pleased to announce a continuing partnership with Hi Mountain Seasonings. Based in Riverton, Wyoming, Hi Mountain has been offering high quality jerky and meat processing products since 1991. Whether you are a home chef, a game processor, or a hunter looking to[…]
Originally published in The Outdoor Wire UrgeMedia is pleased to announce the continuation of another partnership in the outdoor industry. For two years, B&W Trailer Hitches and UrgeMedia have been working together to reach outdoor enthusiasts on a variety of digital and television platforms and have renewed their partnership through 2018. Based in Humboldt, Kansas,[…]
Every brand looking to build an online audience has been through the following scenario: First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website. Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket. Third: Marketing campaign ends, and numbers decline. Begin searching for the next[…]