The Modern Evolution of Outdoor Marketing By Mark J. Shutey The outdoor industry is unique only unto itself. Ask any industry professional to calculate for maximum kinetic energy values, ballistic coefficients, specified leader weights, or adjusted tire pressure (PSI) for a given terrain and you will receive an exacting dissertation complete with diagrams. However, ask[…]
In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram. It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage social media[…]
Originally Published in the Outdoor Wire. UrgeMedia is pleased to announce a continuing partnership with cutting-edge scent company Hunter’s Kloak. Hunter’s Kloak’s groundbreaking products offer hunters everything necessary to “Hide Your Stink” and attract game in one convenient, hand-held electric cartridge. Their focus on simple to operate, easy to maintain scent dispersal has solved many[…]
“Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” -Gary Vaynerchuk One of the keys to reaching your audience[…]
Originally published in The Outdoor Wire. Colorado-based outdoor media acquisition company UrgeMedia is pleased to announce a continuing partnership with Hi Mountain Seasonings. Based in Riverton, Wyoming, Hi Mountain has been offering high quality jerky and meat processing products since 1991. Whether you are a home chef, a game processor, or a hunter looking to[…]
Originally published in The Outdoor Wire UrgeMedia is pleased to announce the continuation of another partnership in the outdoor industry. For two years, B&W Trailer Hitches and UrgeMedia have been working together to reach outdoor enthusiasts on a variety of digital and television platforms and have renewed their partnership through 2018. Based in Humboldt, Kansas,[…]
Every brand looking to build an online audience has been through the following scenario: First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website. Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket. Third: Marketing campaign ends, and numbers decline. Begin searching for the next[…]
Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content. No one wants to blow their budget[…]
Originally published by Outdoor Wire 2/14/18 Alpha Outpost Partners with UrgeMedia UrgeMedia is pleased to announce a brand-new partnership with out-of-the-box subscription service Alpha Outpost, “your monthly outdoor gear source” for 2018. Capitalizing on the growing popularity of subscription services, Alpha Outpost chooses high quality brands of miscellaneous but highly useful outdoor gear and accessories.[…]