Tag: increase sales

Why businesses should invest in marketing during economic downturns

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By Thomas Myroniak The Hidden Opportunities: Why Outdoors Businesses Should Invest in Marketing During Economic Downturns In times of economic uncertainty, businesses often tighten their belts and reduce spending across various departments, with marketing being one of the first areas to face budget cuts. However, history has shown that investing in marketing during economic downturns[…]

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Capturing the Right Online Audience to Increase Sales

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Every brand looking to build an online audience has been through the following scenario: First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website. Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket. Third: Marketing campaign ends, and numbers decline. Begin searching for the next[…]