OTT, CTV, and Streaming Video: A Primer for Advertisers
Today’s marketers are presented with a myriad of video/tv platforms and terminologies, including OTT (Over-The-Top), CTV (Connected TV), and streaming video. While some people use these terms interchangeably – and they do have some overlap – they are very different. As a new marketer stepping into the realm of television advertising, it’s important to understand[…]