One of the best and most impactful ways for a manufacturer to control their branding message is through TV and Digital sponsorships. As DVR technology continues to evolve, content integrated within a TV show is extremely valuable and as our world continues to become more mobile your branding message needs to be “on the go” in order to be heard. However, these sponsorships are very expensive setting limitations on where advertising dollars can be effectively distributed. Urge Media has come up with a solution to combat these budgetary limitations.
“Micro-Sponsorship” TV/Digital Strategy
Our solution is to acquire relevant advertising components in mass quantity from a number of sources that make sense for our clients’ brands. We acquire inventory at a price position that effectively markets your brand while maintaining the best ROI possible. Urge Media then establishes a”micro-sponsorship” model to maximize your marketing dollars by ensuring the following:
- Brand Relevance
- The most price aggressive CPM per inventory components
- Full audits and reports to bring TV as close to internet measurement as possible
In short we combine high volume strategic inventory component placement within as many TV shows and digital applications as your budget allows. Your brand will be embedded into our platform to ensure we are maximizing your budgets and ROI.