Editorial Integration Platform (TV)
UrgeMedia EIP (Editorial Integration Platform, in-show content)
90-Second In-Show Content Segment
These segments are also content that is integrated within the TV show of choice. Essentially, you supply the finished product for the producer to use and he then will create a “lead in” introduction to the segment piece to make certain it fits within the flow of their show.
15-Second In-Show Content Mini-Skit
These commercials/skits are content that is integrated within the TV shows available that are applicable to your brand. We supply the producer with the raw footage and script and they complete the piece for us. There is no additional editing cost for this and the piece will be supplied back to you for your approval.
6-Second In-Show Video Billboard
These pieces are also content that is integrated within the TV show. We like to look at these like 5-6 second commercials in which can be edited from any video footage you have. They are extremely effective if done correctly and the strategy here is all about impressions as they are 20% the cost of a 30-second commercial spot.