Capturing the Right Online Audience to Increase Sales

Capturing the Right Online Audience to Increase Sales

Every brand looking to build an online audience has been through the following scenario:

First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website.

Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket.

Third: Marketing campaign ends, and numbers decline. Begin searching for the next great idea to drive traffic to the website.

Fourth: Wish for a way to reach users who have dropped off at the shopping cart or product page, and those like them.

Breaking the Cycle

There are two ways to build your online audience that don’t involve site-specific digital display, content marketing, […]

In the Beginning, There Was Content

In the Beginning, There Was Content

Before your advertisement reaches the eyes of your customer. Before they view your video, like your Facebook post, or double-tap your image on Instagram. Before the designer positions your text, or the copywriter compiles your headlines. At the core of every marketing strategy is one thing: Creative Content.

No one wants to blow their budget on a “state of the art” product only to find it doesn’t perform well in the field. In the competitive outdoor industry, sharing on social media, lifestyle advertising, and demonstrating utility is essential. End users will be particulary concerned with the latter. They want to see […]

Leveraging Company Culture to Create Brand Loyalty

Leveraging Company Culture to Create Brand Loyalty

One of the main reasons we at UrgeMedia love working with brands in the Outdoor Industry is the transparent, fun-loving company culture that we share with our clients. Outdoor enthusiasts are those who enjoy what life has to offer. This attitude makes for a pleasant working environment. Employees of companies who manufacture goods to improve the outdoor experience tend to use their products, which creates a passion for the brand within the company.

So, how can we put this fun, casual, and passionate culture to work for your brand?

Nurture the Attitudes You Want to Grow

First, you want to be sure that […]

Digital Retargeting

Digital Retargeting

Have you ever been browsing your favorite website and all the sudden an ad with content from a previously visited site appears?  How did they do that? How do they know that you’ve shown interest in that product/service? How can this placement of targeted ads be beneficial?  Enter the world of digital retargeting.  Retargeting is the practice of serving ads to users based on prior engagement with your website.

How Retargeting Works:

When someone visits a website an anonymous browser cookie gets activated.  The cookie will store the site visit and when that visitor leaves, that cookie lets retargeters know when that […]

5 Effective Business Storytelling Techinques

5 Effective Business Storytelling Techinques

Written By: Eric Hinson @expainify

Mar 21, 2016

Which of these statements is more interesting to you?

“Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula.”

Or this one?

“Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock munching on the red berries of a tall shrub—and frolicking energetically to the next bush. He tried a few of the berries for himself, and shortly he was dancing right along with the goats.  A monk who happened to see Kaldi’s coffee-induced […]

“New School” Tips For The Beginner Shed Hunter

“New School” Tips For The Beginner Shed Hunter

Written By Adam Parr, Transition Wild

With shed hunting season well underway in Colorado, I thought I would offer up a few tips for the novice shed hunter looking to find that precious prize. If you lack experience in the world of shed hunting, sometimes you can feel overwhelmed when it comes to getting started. As with anything in life, the more you practice and the more time you put in, the better you will get. To make things easier for the inexperienced shed hunter, I’ve put together a “new-school” quick-start-guide to get you off and running in pursuit of that […]

The Surge Of Urge Media

The Surge Of Urge Media

This article was printed in the Eagle Valley Enterprise on September 19, 2013

UrgeMedia, a small company headquartered in Eagle, CO is changing the way national TV marketing campaigns are handled.

“I think it’s pretty unique to have such a high-profile company in town,” said Eagle Town Manager Jon Stavney.

If you watch The Outdoor Channel or similar programs about hunting and fishing, you’ve seen UrgeMedia’s work.

“We manage our clients’ TV advertising budgets in the outdoor/hunting/fishing space,” said Justin Roach, 41, who started the company in 2000 and now co-owns it with his twin brother.

“We’re not a production house,” Roach said. “We acquire […]