Every brand looking to build an online audience has been through the following scenario:
First: Invest heavily in a giveaway, promotion, marketing campaign, etc. to drive traffic to the website.
Second: Do a happy dance as Google Analytics numbers and website impressions skyrocket.
Third: Marketing campaign ends, and numbers decline. Begin searching for the next great idea to drive traffic to the website.
Fourth: Wish for a way to reach users who have dropped off at the shopping cart or product page, and those like them.
Breaking the Cycle
There are two ways to build your online audience that don’t involve site-specific digital display, content marketing, […]