By Thomas Myroniak In today’s highly competitive marketplace, successful product manufacturers are constantly seeking innovative ways to engage customers and build lasting brand experiences. While advertising and digital marketing play a crucial role, there is still immense value in connecting with customers in- person. Industry events and trade shows provide a unique opportunity for manufacturers[…]
By Thomas Myroniak The Hidden Opportunities: Why Outdoors Businesses Should Invest in Marketing During Economic Downturns In times of economic uncertainty, businesses often tighten their belts and reduce spending across various departments, with marketing being one of the first areas to face budget cuts. However, history has shown that investing in marketing during economic downturns[…]
The Modern Evolution of Outdoor Marketing By Mark J. Shutey The outdoor industry is unique only unto itself. Ask any industry professional to calculate for maximum kinetic energy values, ballistic coefficients, specified leader weights, or adjusted tire pressure (PSI) for a given terrain and you will receive an exacting dissertation complete with diagrams. However, ask[…]
Red Rising, a hit TV show premiering on Sportsman Channel isn’t your traditional hunting television show. The contemporary program follows along as four lifelong friends, bound by their passion and love for the outdoors and hunting lifestyle, embark on adventures chasing big game animals across the nation. Join in the excitement as these four best[…]
***Limited time offer – 25% off Q3/Q4 Advertising Inventory*** An outdoor industry staple for over 20 years has a new face and direction. UrgeMedia (est. in 1999) was recently purchased by Tamarack Outdoors, LLC and its founder Mr. Steven Bailey. To celebrate the “New” UrgeMedia’s first full year in business, Mr. Bailey has slashed its[…]
UrgeMedia is pleased to announce the renewal of partnership with Wallhanger TV, a highly acclaimed hunting show airing on Pursuit Channel. Hosts Chad and Dana Wall deliver sensational hunting adventures focused on their faith, family and the outdoors. The husband-and-wife duo call Springfield, Louisiana home but their hunting adventures means traveling across the country in[…]
Urge Media has taken a unique approach to catapult their very own show, Quick Hunts TV, as a No. 1 spot on the Pursuit Channel. Quick Hunt consists of eight short films, each dedicated to the advertising brand. Being the most viewed program on the Pursuit Channel, Quick Hunts reached 2.1+ million households through long-form[…]
UrgeMedia is pleased to announce the renewal of the long-standing partnership with Quiet-Kat Electric Mountain Bikes 2023. QuietKat eBikes, a Vista Outdoor Brand, has been an active account with Urge Media for well over 10 years. With Urge, QuietKat will be an active, integrated program sponsor brand across a multitude of television programming across for[…]
Originally published in MediaPost by George Simpson, Featured Contributor, June 22, 2018 At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following disclosures about a rash of negative issues. Facebook has been averaging $1 million per day since breaking mid-March, when it kicked off[…]
In today’s marketing environment, social media management goes far beyond just posting on Facebook & Instagram. It’s critical to ensure that your brand’s social media activity coordinates with other time sensitive marketing efforts such as television advertising, email campaigns, or website developments. Having a central place for different teams across your organization to manage social media[…]