Digital Retargeting

Digital Retargeting

Have you ever been browsing your favorite website and all the sudden an ad with content from a previously visited site appears?  How did they do that? How do they know that you’ve shown interest in that product/service? How can this placement of targeted ads be beneficial?  Enter the world of digital retargeting.  Retargeting is the practice of serving ads to users based on prior engagement with your website.  I feel it’s best explained by April when Ron poses a question about how he’s being targeted.

How Retargeting Works:

When someone visits a website an anonymous browser cookie gets activated.  The cookie […]