5 Effective Business Storytelling Techinques

5 Effective Business Storytelling Techinques

Written By: Eric Hinson @expainify

Mar 21, 2016

Which of these statements is more interesting to you?

“Coffee is a beverage brewed from the ground, roasted seeds of the coffee berry. Coffee has been grown since the 15th century in the Arabian Peninsula.”

Or this one?

“Legend has it that coffee was discovered by an Ethiopian goatherd. One day, Kaldi noticed his flock munching on the red berries of a tall shrub—and frolicking energetically to the next bush. He tried a few of the berries for himself, and shortly he was dancing right along with the goats.  A monk who happened to see Kaldi’s coffee-induced […]